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Instructor



James Gould

​James Gould, Originally from Buffalo, New York, James Gould joined the RockIT Sports staff in May 2017. He has over 7 years of high school and college coaching experience. Gould spent 4 years as the head coach of the
​boy’s 7th and 8th grade basketball team at Amherst Middle School in Western New York. Including his time as the 7th and 8th grade coach, he served as the assistant varsity coach for 6 years at Amherst High School. Prior to this, Gould also spent 1 year as a team manager for the University at Buffalo Men’s Basketball Team. 

As the head coach of the 7th and 8th grade basketball team, Gould played an instrumental role in player development for the Amherst Basketball Program. With an emphasis on discipline, fundamentals, and teamwork, he helped lead the team to an 11-1 overall record in his final season as head coach. In his time as the assistant varsity coach, Gould was part of a staff that helped lead Amherst to 5 consecutive division titles, 2 sectional titles, and 2 time coaching staff of the year in WNY. 

At the University at Buffalo, Gould was a key component to the staff. His main roles included creating, implementing, and executing practice plans and breaking down game films.  Gould stresses discipline, hard work, fundamentals, respect, and teamwork in order to get the most from his players.